Apple CEO Tim Cook, who came out as gay last year, told “The Late Show” host Stephen Colbert Tuesday he made the move out of social responsibility.

Colbert made a humorous approach into the subject by asking Cook, “Was that an upgrade or just a feature that had not been turned on before?”

Cook gave a thoughtful answer.

Citing a quote about the importance of doing for others by Dr. Martin Luther King Jr., Cook then told Colbert: “It became so clear to me that kids were getting bullied in school, kids were getting basically discriminated against, kids were even being disclaimed by their own parents, and that I needed to do something.And that where I valued my privacy significantly, I felt that I was valuing it too far above what I could do for other people. And so I wanted to tell everyone my truth.”

Watch the full exchange above.

H/T Laughing Squid

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