Snoop Dogg has officially launched his very own weed brand, Leafs By Snoop, in partnership with marijuana dispensary chain Livwell.

The rapper rolled out the line — to be sold in pot shops around Colorado — at a private party in the suburban Denver home of Livwell owner John Lord on Monday.

“Leafs By Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer,” he said, according to The Cannabist. “LBS is blazing a trail for the industry.”

Because Snoop isn’t a Colorado resident, he can’t technically own the brand. But he hand-curated its selection of flowers, concentrate and edibles, detailed in the line’s product video. Flower flavors include Bananas, Cali Kush, and Tangerine man (among others) and edibles come in the form of chocolate bars, “peanut butter gems,” gummies, drops and fruit chews.

This is not the first time Snoop — whose marijuana use is a huge part of his music and public image — has gotten involved in ventures related to the legalization movement. Last year, he shared a video celebrating Colorado’s marijuana tax holiday (when the product was briefly available sans sales tax due to a detail in the state’s constitution) and launched Merry Jane, a media platform devoted to marijuana news and culture.

Snoop Dogg is, fittingly, the first major celebrity to brand and market a line of legal marijuana.

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