The Ice Bucket Challenge, a worldwide effort to raise money and awareness for ALS, continues to sweep through the video game industry. Activision Publishing CEO Eric Hirshberg is the latest example, getting ice water dumped on his head to support the cause.
As you can see in the video above, Hirshberg completes the challenge on the set of what appears to be an elaborate commercial for Sledgehammer Games’ upcoming shooter, Call of Duty: Advanced Warfare. For his part, Hirshberg nominated a seemingly random set of people to take the challenge next: frequent Quentin Tarantino movie producer Lawrence Bender, singer Liz Phair, and and 72 and Sunny chief strategy officer Matt Jarvis.
Hirshberg also made a donation, though he did not specify the amount.
Call of Duty: Advanced Warfare launches November 4 for Xbox 360, Xbox One, PlayStation 3, PlayStation 4, and PC–but not Wii U. During Gamescom earlier this month, Activision formally revealed the game’s multiplayer mode, showing off how the title’s marquee feature–the superability-enabling exosuit–will work on the multiplayer battlefield.
Industry people who have completed the Ice Bucket Challenge (click through to watch videos):
- Markus “Notch” Persson (Creator of Minecraft)
- Rod Fergusson (Gears of War producer)
- Tony Bartel (GameStop president)
- Kiki Wolfkill (Halo producer)
- Josh Holmes (Halo producer)
- Bonnie Ross (343 Industries studio head)
- Dan Ayoub (Halo producer)
- Steve Downes (Master Chief voice actor)
- Cliff Bleszinski (Creator of Gears of War)
- Phil Spencer (Head of Xbox)
- Andrew Wilson (EA CEO)
- Shawn Layden (SCEA President and CEO)
- Ghost (the robot Destiny character voice by Peter Dinklage)
Industry people nominated, but have not yet completed the Ice Bucket Challenge:
- Bobby Kotick (Activision Blizzard CEO)
- Reggie Fils-Aime (Nintendo of America president) (Fils-Aime promises to “one-up” Spencer’s video)
- Gabe Newell (Valve boss)
You can donate money to the ALS Association at the group’s website.
| Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch |
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