The Islamic State is ripping through Syria and Iraq, and rapidly becoming the region’s most feared terrorist organization.

Or as Jon Stewart puts it, ISIS is “out-al-Qaedaing al Qaeda.”

“What we got here is your classic Coke vs. Pepsi situation,” Stewart said on “The Daily Show” Tuesday night. “Two globally recognized brands competing for the same key demographic: Men 18-24 who don’t particularly care about making it to that next demographic.”

So how can al Qaeda make its terror brand relevant again? Stewart shares some ideas in the clip above.