When you’ve got an exciting new project you’re working on, it’s good to have friends who can lend you a hand. For Aasif Mandvi, regular contributor to “The Daily Show,” getting his comedy friends to help promote his new book “No Man’s Land” seems like a great idea.

Watch Aasif Mandvi approach John Oliver, Jack Black, Connie Britton and others to convince them to be in his book trailer. It doesn’t go as expected. And would probably help if they even read books.