You probably won’t be surprised to learn that the Transformers movie franchise has made a ton of money. But where does all that cash come from?

Variety has a breakdown of the revenue generated by the first three films. Unsurprisingly, box office is a huge piece of the pie at $2.6 billion. But even bigger than ticket sales are the numbers for merchandising, which include toys, video games, apps and more. That figure comes in at a whopping $7 billion. Home entertainment sales account for another $740 million according to estimates. And none of those figures take into account the 50,000 riders per day that pay to take a spin on Transformers: The Ride, a 3D attraction featured at Universal Studios Orlando, Hollywood and Singapore.

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