The first trailer has arrived online for The Conjuring spin-off, Annabelle, giving us a little backstory on the demonic doll from the original film.

The new trailer sets up the aforementioned toy as a bringer of bad luck, as a hapless couple bring it into their home, inexplicably overlooking just how creepy it is.

Sure enough, it isn’t long before misfortune strikes in the form of a pair of violent home-invaders, with designs on innocent little Annabelle…

Take a look at the new trailer, below…

Pretty unnerving stuff then, although we stand by the notion that anyone who would willingly put that doll in their nursery needs their head examining.

Directed by John R. Leonettie, Annabelle will open in the UK on 10 October 2015, before a full sequel, The Conjuring 2, arrives on 30 October 2015.