Merlin Entertainments has announced a new partnership with Mojang Studios to “bring Minecraft adventures to life” with rides and attractions across the world.
Merlin is spending more than $110 million on this deal, which the company says will lead to “immersive and interactive entertainment attractions in fixed locations around the globe.”
The press release was light on official details, but it did mention how the deal also covers the development of real-world “touchpoints” that people can access to unlock in-game content.