Shia LaBeouf wants you to just do it. No really, he seriously does.
After watching the minute-long video of LaBeouf standing in front of a green screen yelling at the camera to “just do it,” you may have a few questions. Is LaBeouf the new face of Nike? Is he practicing for a graduation commencement speech? Is this more performance art?
Yes and no. The one-minute clip is a segment from “#INTRODUCTIONS,” a larger half-hour project starring LaBeouf in 36 short films. From LaBeouf, Finnish artist Nastja Säde Rönkkö and British artist Luke Turner, the project introduces the work of the graduating class of the Fine Arts BA at Central Saint Martins, one of the U.K.’s leading arts schools. Students were invited to send pieces of text to introduce their work, which LaBeouf then performed.
You can see what’s actually projected on the green screens for each segment in the school’s live stream of the fine art grad show from May 26. Or just watch 64 seconds of LaBeouf screaming at you on loop, whatever gets you motivated.
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