We’re going to count this as another major win for fashion: Cher is the new face of Marc Jacobs.

Cher in the new Marc Jacobs ad by David Sims as seen in WWD today

A photo posted by Katie Eleanor Grand (@kegrand) on May 27, 2015 at 4:58am PDT

On Wednesday morning Katie Grand, the editor-in-chief of Love magazine and Jacobs’ longtime collaborator, Instagrammed a photo of Cher in a new Marc Jacobs ad from Women’s Wear Daily. The 69-year-old singer looks ever the badass in a long black dress from the designer’s fall 2015 collection and a pair of black gloves. We should have known Jacobs was cooking something up with the legendary entertainer when the duo appeared at the Met Gala together a few weeks back.

Cher’s ad for the American designer is just the latest in mature models starring in high-end fashion campaigns. So far this year we have seen Joan Didion for Céline, Joni Mitchell for Saint Laurent and Iris Apfel for Alexis Bittar (just to name a few). Now this is one fashion trend we can get on board with.

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