For the first time in a decade, Call of Duty is more popular on Xbox than it is on any other platform, due in no small part to Call of Duty: Black Ops 6, launching on Game Pass.
“It’s about being accessible in more places, and there’s no real platform out there today, other than what we’re doing with Xbox [Game Pass] that isn’t really per-device,” Microsoft Gaming CEO Phil Spencer said in a recent interview with Game File. “Most of the gaming platforms are, ‘This device runs this [game],’ and trying to think about a platform that looks more horizontally and connects creators and players in that way, that’s what we’re trying to do, and that’s the feedback we’re getting.”
The last time Xbox was the most-used platform for a Call of Duty title was in 2014, shortly after the launch of Call of Duty: Advanced Warfare, according to CharlieIntel. So what’s the reason behind Xbox’s sudden reclamation of the Call of Duty crown? According to Spencer, the answer is Game Pass.