Take-Two boss Strauss Zelnick has spoken about the importance in creating new franchises, or “new IP,” in the industry parlance. During Take-Two’s latest earnings briefing, Zelnick said nothing remains popular forever, so it’s an essential business condition to always make new things instead of relying on sequels.
“We’re different than a lot of other big companies. It’s tempting for a big company to rest on its laurels,” he said.
Take-Two would know a thing or two about having big franchises, as the company owns the Grand Theft Auto and Red Dead franchises, both of which are enormously successful. Take-Two has referred to GTA and Red Dead as “permanent” franchises, meaning the company will never stop making sequels.