Last week, Johnny Appleseed announced that it will build the world’s largest ice luge in Boston’s Seaport District on Thursday, June 19, dispensing the brand’s hard apple cider. HuffPost Entertainment is excited to announce that this summer kick-off event will be paired with an hour-long performance from Chromeo, tha funk lordz.
“We choose the brands that we collaborate with very carefully,” said David Macklovitch, aka Dave 1. “Every time that we partner up with a brand we want to make sure it has the aspects of a real collaboration, where both sides kind of follow through. When Johnny Appleseed used the instrumental for ‘Jealous’ in their commercial, we wanted to follow up with more events, just so it’s more substantial and more of a story.”
Standing at least 25-feet in height, two feet higher than the previous record holder, the ice luge will be 25,000 pounds molded into the shape of a Johnny Appleseed Hard Apple Cider bottle, and will have seven taps and an ice bar surrounding it. “Nobody’s putting their mouth on anything,” Macklovitch clarified. “This is a perfectly classy and hygienic installation.”
The duo released their fourth album, “White Women,” in early May to all-around positive reviews, and with good reason: it’s undeniably their best and most fun album yet. While Chromeo has been producing their electro-funk, disco-influenced craft since their first album, the now decade-old “She’s In Control,” it has only been over this past year that the group’s brand of music has returned to the forefront of the audience’s attention.
“I don’t understand why it hasn’t happened sooner,” Macklovitch said. “Every wedding, every bar mitzvah, every office party on planet Earth they play Michael Jackson. For me it was just a matter of time before that sound was sort of re-appropriated. It’s amazing when you take a seminal group like Daft Punk, because their influence is so big. If they say go left, so many people will go left.”
Discussing the potential longevity of the genre’s spot in the American music scene, Macklovitch continued: “I’m not in the position to make these kind of predictions. I just hope that the music that we are making now, and that you can hear on the Daft Punk record, on the Bruno Mars record, even on Katy Perry’s ‘Birthday,’ that kind of influence and that kind of vibe, I hope that becomes part of the cultural fabric. It’s hard to say what sticks and what doesn’t, but one thing is for sure: P and I have always marched to the beat of our own drum, so it’s not going to change anything for us. We just try to improve in relation to our previous record.”
Those attending the event will be sure to hear the group’s latest single, “Jealous (I Ain’t With It),” one of the songs of this summer. While we be hearing tunes like Iggy Azalea’s “Fancy” and her collaboration with Ariana Grande, “Problem,” everywhere during the next three months, we asked Macklovitch to name some of the songs he’ll jam to all summer long.
“I love that new thing that Drake put out last week, ‘0 to 100,'” Macklovitch said. “Yeah, I think that’s incredible. That’s going to be an anthem because I can see people saying it already. When it catches on like a slogan, you know it’s going to be real good. There’s a really cool hip-hop song that I listen to all the time that is totally going to be a song of the summer, it’s Snootie Wild called ‘Yayo.’ YG ‘Who Do You Love?’ with Drake as well. Yeah, those are my joints. There’s a bunch of other stuff that’s cool, but it’s the stuff that everybody knows.”
The event on June 19, hosted by Jenny Dell, begins at 7:00 p.m., and Chromeo will go onstage at 8:30 p.m. Those who are 21 and older can RSVP for the event.
“Whenever we do something that’s a 21 and over event, we stress the responsibility angle,” Macklovitch said. “That’s really important to us. A lot of band’s music has that stigma of being very debaucherous. That’s not the image we project with Chromeo at all. I think P and I consider ourselves role models in that respect and so whenever we get a chance to talk about drinking responsibly, we do that. I think it’s our role as musicians to do that.”
