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James Franco Posts Instagram With 'New Lover' Zachary Quinto

Here he goes again!

James Franco just can’t seem to say off our radar — though we doubt he really wants to. The A-Lister took to Instagram (again) this week to tease his queer fans with a picture of himself and gay actor Zachary Qunito. The picture’s caption? “My new lover, SPOCK!”

The actors reportedly play lovers in the upcoming film “Michael,” which focuses on the life of “ex-gay” activist Michael Glatze.

Franco is no stranger to playing into rumors surrounding his sexuality — in fact, he’s essentially made it part of his brand as a celebrity. Franco has produced a significant amount of work surrounding his fascination with gay men, even going so far as to say that he wishes he were gay himself. Most recently, Franco lashed out at an article from Gawker that claimed his long-time friend Scott Haze was his live-in boyfriend, calling the claims “homophobic.”