Gratuitous female nudity is pretty much expected in films and TV shows these days (*cough* “Game of Thrones” *cough*), and Kevin Bacon’s had enough of it.

The actor thinks it’s time to give male actors a chance to #FreeTheBacon. (And by bacon, he means, “your wiener, your balls and your butt.”) And what better way to campaign for more male nudity than with a super serious PSA.

“In so many films and TV shows, we see gratuitous female nudity, and it’s not OK … Well, it’s OK, but it’s not fair to actresses and it’s not fair to actors because we want to be naked too,” he says to the camera. “Gentlemen, it’s time to free the bacon.”

Because, after all, it boils down to one thing, and Bacon hits the nail right on the head: “This is an issue of gender equality.”

Preach.

Watch the whole video below:

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