Comedian Kevin Hart is leveraging his massive platform to raise health awareness through his currently ongoing “What Now” comedy tour.

As part of his new initiative, Hart has partnered with leading consumer health engagement developer Rally Health to sponsor his 45-city tour. During each tour stop, Hart will provide fans with interactive tools and encourage them to be more proactive in taking steps to living a healthier, stress free lifestyle.

While the 35-year-old Philadelphia native has attributed laughter as being “the best medicine,” he has also credited fitness as an essential component to his success and wants to encourage more fans to add it to their daily list of activities, too.

“It puts the first foot forward in being productive. It’s just about getting in the door. That’s where people lose the battle,” Hart told The Huffington Post. “If one day you don’t feel like it and don’t go, what’s to stop you from not going the next day?”

“There has to be a driving force that gets you to the point regardless of how you feel. Rally Health is not only doing that but challenging me to meet new personal goals. The more people can understand about their lifestyle, the more they can get up to move, exercise and get better results.”

Hart’s passion for fitness, laughter, and his ability to inspire people to adopt healthier habits were a few of the contributing factors for his selection as Rally Health’s first brand ambassador, says the company’s founder and CEO Grant Verstandig.

The comedian-actor underscored Verstandig’s comments by admitting the parallels between the company’s vision and his lifestyle. “My lifestyle and what I do in my day is what aligns with Rally Health,” Hart said.

“We don’t want to see people dropping like flies. It’s about getting people into the right mindset to be better by moving more, eating better and reducing your stress.”

For more info on Kevin Hart’s health initiative and “What Now” tour dates click here.

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