Kim Kardashian has officially gone platinum.

The 34-year-old reality star stepped out during Paris Fashion Week with Kanye West and Kris Jenner on Thursday in France for the Balmain show with a dramatic new look. Gone are her dark raven locks, replaced by a head full of bright blond tresses.

Fans might have guessed that something was up when Kardashian kept her hair completely hidden under a hat while leaving Los Angeles on a flight to Europe Wednesday.