Earlier this week, 17-year-old Kylie Jenner was announced as the newest brand ambassador for skincare line Nip + Fab.
The Kardashian-Jenner family loves their endorsement deals, and this wouldn’t be so odd, except the company is mostly known for their anti-wrinkle products. In fact, Jenner, who still isn’t old enough to vote or legally purchase alcohol in the U.S., has been touting their “Viper Venom Wrinkle Fix” as part of her daily beauty routine since October.
A photo posted by Kylizzle (@kyliejenner) on Oct 26, 2014 at 2:07pm PDT
And over on the company’s website, Nip + Fab encourages shoppers to try “Kylie’s favorites,” which include “Glycolic Fix Pads” that promise to “unveil younger-looking skin.”
Other than having a a hugely recognizable celebrity attached to their brand, it’s not clear what Nip + Fab’s real strategy is in having a teenager shill anti-aging products. It’s kind of like saying: “These products must work. She gets carded everywhere, and so will you.”
