When Canadian model Coco Rocha received criticism for posting an Instagram photo that indicated she feeds her baby daughter formula, she put an end to the bottle-shaming with a strong follow-up post.

While on vacation in Oahu, Rocha shared a screenshot of a text message conversation with the virtual assistant service GoButler about acquiring formula for her six-month-old daughter Ioni.

While Rocha’s caption was an endorsement of GoButler, many commenters fixated on the fact that she used the service to acquire baby formula, with several responders criticizing the model for bottle feeding Ioni.

Rocha responded in the comments section and in a follow-up Instagram post that she would be blocking hateful, judgmental commenters. She also shared her personal breastfeeding and bottle-feeding journey.

The model mama wrote:

“Getting a lot of unwanted advice based on my last post. Not that this is anyone’s business — I loved breastfeeding Ioni for the first 5 months of her life and then one day my milk went dry. It happens to every mom at different times. She’s been on formula for a few weeks now and seems to be doing just fine. In the last 4 weeks she gained another 2 pounds, grew another inch and is in the 90th percentile for her age. Anyone who has a negative comment to make on the way I raise my baby will be blocked. This is not a democracy, everyone doesn’t get a say.”

Rocha’s follow-up Instagram received over 19,000 likes and 800 comments, most of which praised the model for “shutting down the haters” and reminding people that the way a mom feeds her child is a personal parenting choice.

Power to this mama!

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