The newest Instagram trend is taking on a different side of the selfie.

The #UglySelfieChallenge started when Vine star Jerome Jarre posted an unflattering selfie on Instagram along with a caption explaining how “we all care way too much about our look.” His followers uploaded their own selfies, prompting Jerome to create the challenge and nominate Martin Garrix, Nash Grier and Ansel Elgort.

WE BROKE THE INTERNET WITH OVER 100 000 UGLY SELFIES! LET’S BRING THE REST OF THE WORLD I NOMINATE ALL OF YOU FOR THE #UglySelfieChallenge POST AN UGLY SELFIE ON YOUR INSTA & NOMINATE 3 PEOPLE I CHOOSE @ANSELELGORT @NASHGRIER & @MARTINGARRIX ! YOU ALL HAVE 24 HOURS!

A photo posted by # JEROME JARRE (@jeromejarre) on Jan 25, 2015 at 4:36pm PST

#UglySelfieChallenge I challenge @camerondallas , @shawnmendes & @kingbach ! You have 24 hours to post! Tag 3 people! Post your own & challenge others by using this hashtag- #UglySelfieChallenge

A photo posted by @nashgrier on Jan 26, 2015 at 2:19am PST

Fanks @nashgrier #UglySelfieChallenge i nominate @geoff_warburton , @scottharris123 and @sammywilk

A photo posted by Shawn Mendes (@shawnmendes) on Jan 26, 2015 at 1:39pm PST

#UglySelfieChallenge I challenge @destorm, @rudymancuso, & @christian. You have 24 hours to post! Tag 3 people! Post your own & challenge others by using the hashtag #UglySelfieChallenge

Una foto publicada por Andrew Bachelor (@kingbach) el 26 de Ene de 2015 a la(s) 6:35 PST

#UglySelfieChallenge I challenge @camerondallas @johnny @curtislepore ! You have 24 hours to post! Tag 3 people! Post your own and challenge others by using the hashtag #UglySelfieChallenge

A photo posted by Christian Delgrosso (@christian) on Jan 26, 2015 at 4:23pm PST

Nominated by @shawnmendes… this was mid “we’re talking Big Guns, baby!” #uglyselfiechallenge.. I nominate @jackjackjohnson @skatemaloley @jackgilinsky @kennyholland 24 hrs to do it

Een foto die is geplaatst door Sam Wilkinson (@sammywilk) op 27 Jan 2015 om 3:56 PST

Ansel accepted and posted a hilarious photo that was already in his camera roll. He supported Jerome’s focus on inner beauty adding that “society is becoming this place where people judge each other on followers and likes.”

@jeromejarre nominated me to take an #uglyselfie #UglySelfieChallenge I like the idea. Too many people worry about how they are perceived through an app. Looking like a cookie cuter pretty person. I understand why, because society is becoming this place where people judge each other on followers and likes. Stop worrying about being accepted,worry about being yourself I actually didn’t just take this selfie. It was in my camera roll, hahaha maybe we should look in our camera roll for the most hilarious photo that we would never post and post it! I nominate @warrenelgort @piercefulton and @natandalex !

A photo posted by anselelgort (@anselelgort) on Jan 25, 2015 at 8:26pm PST

While the posts are definitely giggle-worthy, the challenge reveals something deeper. The tag is worth browsing to see a different side of Instagram beyond its likes and filters.

But first, let me take an ugly selfie.

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