This weekend, the NFL game between the Kansas City Chiefs and the Houston Texans may play a role in determining the No. 1 seed in the AFC. It also has the distinction of being the first-ever EA Sports Madden NFL Cast, an alternate broadcast that will stream exclusively on Peacock.
The traditional broadcast of the game will remain on NBC, but Peacock’s stream will incorporate elements from the Madden NFL video games. For example, Madden’s signature passing routes and player ratings will be overlaid on the live-action footage, and the game may incorporate animations from Madden NFL 25 as well. This altcast is being produced specifically with Madden gamers in mind, some of whom may not be traditional football fans.
“There are millions and millions of Madden fans, and I think we have to really serve them in this game and try to find that perfect blend between the video game and the real game and merge them together,” said NBC Sports executive producer Fred Gaudelli in a statement.