Ava Duvernay directed an Apple Music commercial that aired during the 67th annual Emmy Awards Sunday night and it was nothing short of magical.
The 62-second commercial features an all-star crew: Taraji P. Henson and Kerry Washington show up at Mary J. Blige’s house and Slick Rick’s “Children’s Story” blasts from the speakers while Henson reminds us that “the turn up is real.”
Blige dusted off her old mixtapes for a nostalgic afternoon of jamming to music with her girls. By the end, we forgot we were watching an Apple commercial and thought we were in a black girl utopia. Squad goals, for real.
Unsurprisingly, viewers loved it — you can’t put this much awesomeness in one commercial and NOT expect Twitter to go nuts:
This Apple Music commercial tho @TherealTaraji @maryjblige @kerrywashington >>>>>
— MH (@SirMikeH) September 21, 2015
That might just be my new favorite commercial. Taraji, Kerry and Mary in one scene? Well played Apple Music #Emmys pic.twitter.com/2Frxcbt034
— Makho Ndlovu (@makhondlovu) September 21, 2015
“The turn up is real.” this commercial gives me LIFE. sisterhood. celebration. (ignores Apple)
— Zeba Blay (@zblay) September 21, 2015
Black Girl greatness in this Apple commercial. The ultimate brown girl trifecta
— Ericka Goodman (@Ericka_Editor) September 21, 2015
Let me say it now. That Apple Music commercial with @kerrywashington @TherealTaraji @maryjblige was ALL THAT! Can I get an Amen?!
— rolandsmartin (@rolandsmartin) September 21, 2015
Duvernay tweeted that this commercial is the first of three she’s directed for Apple Music and the following two will roll out this week. If they’re anything like the first, keep them coming, Ava.
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