In a new interview, Ubisoft CEO Yves Guillemot explains why the Assassin’s Creed and Far Cry publisher is focusing so much on open-world games. Speaking with CVG, Guillemot says Ubisoft games like Watch Dogs, The Crew, Far Cry 4, or The Division are appealing to gamers because they allow players a more free-form experience instead of a linear and directed one.

“We think that gamers want more freedom,” Guillemot said. “They also want games that they can play for quite a while, because there are less games now. The open-world genre gives us the possibility to offer different gamers different types of experiences. We think they are better adapted to the diversity of gamers that are in the market at the moment.”

Guillemot went on to say that the open-world trend in games today is likely to continue. “It’s a trend for the industry; there will be more and more open-world games because gamers buy those games more than the others,” he said.

Last summer, Ubisoft said it planned to release open-world games “on a regular basis.” The company also contends that it has a “unique capacity” to do so because of its strong network of collaborative studios. Marquee Ubisoft titles are often developed across a network of studios; Assassin’s Creed Unity, for example, is being made by ten different development teams.

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