Ubisoft VP of digital publishing Chris Early has said that players don’t resist DLC and other digital content for games as much as they used to.

Speaking with GamesIndustry International, Early noted that barely any players complained about Assassin’s Creed IV: Black Flag‘s “Time saver” DLC packs, which unlock resources and hidden locations in the game you can also earn through normal play.

“There was no resistance,” Early said. “Maybe there were 12 guys somewhere who said something, but whatever. As a whole, there wasn’t a problem.”

Whereas in the past players would complain that such features should be added to the game as cheat codes, Early believes that Ubisoft is seeing less of a negative reaction these days because the publisher does a better job of communicating with the player community. He said that Ubisoft also tries to make DLC that adds to the overall experience instead of asking players to pay for content that should be in the game to begin with, so they don’t feel forced to pay for anything.

“I think there are some models that are accepted now,” Early said. “DLC is pretty much accepted. Season pass is pretty much accepted. Now it’s interesting when you start to think of Season Pass as a Service Pass. For our Season Pass holders, I know we hold events for them specifically, so it’s little bit more than just DLC content. So there’s an evolution going on there.”

Are you less skeptical of DLC than you used to be? Let us know in the comments below.