Last year was not a great E3 for Microsoft. After an Xbox One reveal that offered a terrible first impression with
If anything, that separation of messaging helped to define the Xbox One in the lead-up even more as a machine with a broad audience. Rather than trying to cram every detail into one presentation, thus alienating people that don’t care about one aspect or another, Microsoft kept each portion distinct. If you’re interested in the TV aspects of the system, there was a time for that. If price and system specs are important to you, Microsoft singled out those updates individually.
But to me, Microsoft didn’t come out on top this E3 just because of the improvements it made over the past year. The pacing and content of its press conference were spot on and carried over into the conference itself. There was hardly time to breath in between game trailers and announcements, and Microsoft’s messaging to its fans has been humble and eager to please. Sony and Nintendo both had great shows as well, and I look forward to playing some fun games on my Wii U and PS4 in the coming year. But this year Microsoft focused on its fans, and the head of Xbox, Phil Spencer, put it best earlier this week, “gamers” won E3.
For more discussion, catch up on GameSpot’s full E3 opinion round up right here.
